The Great Replacement in Globalist Advertising

The “Great Replacement” in referring to mass third world immigration into historically White nations, has gained wide currency among those who are called by certain types of journalists and academics “far right conspiracy theorists.” That the same process is called a similar term — “replacement migration” — by the United Nations (U.N.) might be considered. The U.N. term refers to demographic trends mainly in European states, of depopulation through below replacement birth rates. This the U.N. proposes to rectify by encouraging and facilitating migration from states and regions with burgeoning population growth rates to compensate for unsustainable aging populations.[i] To achieve this “replacement migration” numerous social control mechanisms are recommended by the U.N.

Whether one calls this a “conspiracy” or a “process” in the development of economic globalisation, the aims and results are the same. Indeed, the U.N. calls its “replacement migration” initiative “part of the larger globalization process taking place throughout the world, influencing the economic, political and cultural character of both sending and receiving countries”.[ii]

U.N. Global Migration Compact

The U.N. Global Migration Compact, by which signatory states subject themselves to U.N. “covenants” and “declarations” which usually become state laws, advocates “replacement migration” as part of the globalisation process, stating: “We learned that migration is a defining feature of our globalized world, connecting societies within and across all regions, making us all countries of origin, transit and destination”.[iii] The aim is stated to be a globalised labour market.[iv]

Objective 17 of the U.N. Global Migration Compact aims at the remoulding of the attitudes of those in (White) states being pressured into accepting “replacement migration” : “We commit to eliminate all forms of discrimination, condemn and counter expressions, acts and manifestations of racism, racial discrimination, violence, xenophobia and related intolerance against all migrants in conformity with international human rights law”.[v] Paragraph (c) of this section states that the news media should be utilised for purposes of indoctrination, by using standardised reporting. That is to say, all news media parrot the same party-line:

Promote independent, objective and quality reporting of media outlets, including internet based information, including by sensitizing and educating media professionals on migration-related issues and terminology, investing in ethical reporting standards and advertising, and stopping allocation of public funding or material support to media outlets that systematically promote intolerance, xenophobia, racism and other forms of discrimination towards migrants, in full respect for the freedom of the media.[vi]

Despite the double-speak allusions to “objective and quality reporting”, the news media are assigned by the U.N. an overtly propagandistic role. Any protest against globalist agendas is described with loaded trigger-words: “intolerance, xenophobia, racism”. And despite the reality that such inflammatory charges are obviously intended to stifle serious debate on migration and despite urging the cessation of financial support for dissident media, the UN claims that it has “full respect for the freedom of the media”.

Role of global advertising: “diverse casting”

While the role of the mass news media has become blatant in the promotion of globalist migration policies and the demonisation of its critics, increasingly apparent as part of the same globalisation process is the role of commercial advertising. The above cited passage from the U.N. Global Migration Compact refers in passing to the role of advertising, alluding to “investing in ethical reporting standards and advertising”.

If you have wondered why there has in the last few years been what appears to be a sudden increase in the multicultural content of advertising, this part of the globalisation process is called “diverse casting”. The advertising industry has established guidelines for implementing the globalisation agenda.

The Commercial Communications Council Aotearoa New Zealand (Comms Council), representing “advertising & communications agencies”,[vii] sets out an ideologically-driven agenda for “diversity and inclusion” in a 2025 draft paper for production companies.[viii] Of course, this is presented in idealistic terms. However, it is following the recommendations of globalist think tanks such as the World Advertising Research Center (WARC)[ix] which exist to drive profits for clients. However one might dress up globalist agendas in lofty-worded idealism, the bottom line is that of profit maximisation. A report published by WARC in 2021 states, “In not bringing more diverse casting to ads, brands are missing the opportunity to connect with diverse audiences and forgoing hundreds of millions of dollars in business opportunities.” Apparently, research shows that Whites are even more receptive to such diversity in advertising than “people of color”. “Not only is there no downside to casting BIPOC (Black, Indigenous and People of Color) individuals in ads, Caucasians respond more favorably to these ads than non-Caucasians, research from Canada shows.”[x] One might conjecture that if this is correct, then Whites (or at least White Canadians) have plumbed the depths of self-loathing, but so long as they act as good consumers in a globalised labour and market place all is well.


[i] K. R. Bolton, “United Nations Global Migration Compact” Origins & Aims,” Arktos Journal, January 7 2019, https://arktos.com/2019/01/07/united-nations-global-migration/

[ii]Replacement Migration, Is It a Solution to Declining and Ageing Populations?” (Population Division, Department of Economic and Social Affairs, United Nations Secretariat, 2001), “Conclusions & Implications”, ibid.

[iii] “Global Compact for Safe, Orderly and Regular Migration,” (Section 10) July 11, 2018, https://refugeesmigrants.un.org/sites/default/files/180711_final_draft_0.pdf

[iv] Ibid., “Objective 5: Enhance availability and flexibility of pathways for regular migration,” p. 11.

[v] “Global Compact for Safe, Order, Inclusion and Representation and Regular Migration,” Ibid., ‘Objective 17 (33): Eliminate all forms of discrimination and promote evidence-based public discourse to shape perceptions of migration’, p. 24.

[vi] Ibid., 17. 33 (c), p. 24.

[vii] Comms Council, “About Us”, https://commscouncil.nz/about

[viii] “Diversity, Inclusion and Representation: Production Companies,” draft document, (2025), https://commscouncil.nz/hubfs/20679192/He%20Tangata/Inclusion%20%26%20Representation.pdf

[ix] WARC, “About Us”, https://www.warc.com/about

[x] Neuroscience shows value of proactively diverse casting, WARC  (2021), https://www.warc.com/newsandopinion/news/neuroscience-shows-value-of-proactively-diverse-casting/en-gb/44545

44 replies
  1. Frank
    Frank says:

    Every commercial on the tube is portraying blacks in a manner that they have never existed in. I doubt I knew but a few out of how many, blacks who would live in a house like a middle class person of any other Western or Eastern race.
    This propaganda is getting shoved down people’s throats 24/7

    • Jobey
      Jobey says:

      Exactly. And every white person has to be partnered with a non-white. Never do you see adorable white kids, only the spawn of the “vibrants.”

      • Englishman
        Englishman says:

        Same in UK. Usually black man x white woman, rather than other way round. The thought is the father to the wish, a predominantly non-white society. The only screen media exception are the white homosexuals that dominate “entertainment” as the black males dominate soccer and athletics. The overblown homo Rylan Clark recently fronted the TV porn show “Naked Dating…Cock Tales” and his counterpart Graham Norton has just celebrated the disgusting old slut Madonna. The pigmentary falsification of our history and literature are in Trotsky’s well-known phrase “no accident”.

  2. Joe Webb
    Joe Webb says:

    I have commented a few times on Menlo Park, Ca.’s state mandated demand that it (and California cities in general acquiesce in nigger/beaner forced public housing. Menlo Park’s plan involves planting 350 units of low-life apartments in downtown Menlo. The California legislature is of curse, Jew-beaner-nigger-white freaks constituted. An election is scheduled for November in Which Menlo Park voters get to vote on their fate of having racial low-lifes shoved down their throats by fellow low-lifes of Sacramento (state Capitol).

    I have talked to a couple folks who live in Menlo Park and they say the Bolshevist plot is unlikely to win the election.
    We shall see. November. BEaner population of California is about 45%

    • Frank
      Frank says:

      Same in rural areas. They’re setting the narrative as ‘we need housing,’ they bring it up at every chance-
      naturally people latch on to it.
      They call it ‘senior housing,’ or ‘worker/workforce housing.’
      Then, when its built
      :PSYCH❗:
      It’s open to everyone.
      And the propaganda is so pervasive that they’ll fall for it again.
      True story

  3. Alex
    Alex says:

    In other news, water is wet and the sky is blue.

    The Great Replacement is obvious.

    An example: I remember when the movie “Greenland” came out. I didn’t watch it because why pay $20 to watch a movie in a smelly theater? I was on YouTube (might still be) so I got to scratch that itch.

    Wow, the tropes! The Magical Negro appears twice, one in the form of an angelic black guy who tells the protagonist about a small town in Canada from which planes are leaving for Greenland. The 2nd time, an angelic black guy helps the son of the protagonist.

    Whites Are Evil: The bad guys are all white.

    Whites Are Disposable: The two pilots of the small plane, practically twins, die when the plane makes a crash landing but somehow none of the passengers have even a sprain. Dead as doornails while everyone piles out of the plane without so much as an “Ow!”.

    The Gov’t Is Benevolent: Nuff said.

    How come people aren’t going absolutely bananas when the sky’s full of fleeing military planes and the oncoming comet?

    And on and on and on. The messages are in there. Trust blacks, don’t trust whites, trust the gov’t, etc. The ending scene even kind of like the Jewish tale of Moses leading the Jews out of Egypt (leaving most Jews behind in Egypt because they’re … uhh … not “as” Jewish or something).

    In the end, everyone piles out of the bunker, same weight, same haircuts, and rejoice because “There’s life!” – they see two birds frolicking. In reality there’s be *some* life, animals weighing a few oz. at most, and by no means would the changed Earth support human life or any other large animal. Oxygen levels would already be down.

    The movie’s barely worth watching for free.

  4. Loco
    Loco says:

    It’s worth noting that for global brands, one reason why there is such ‘diversity’ is cost savings. For a certain clothing line for example, a piece of clothing is modeled with just one model of one ethnicity. It would cost more to model that piece of clothing with multiple ethnicities to cover multiple markets.

    That is part of the reason why clothing in malls in say, Poland can be modeled by Blacks despite Blacks being 0.02% of the Polish population.

    I guess what this really points to are the globalists wanting to treat the entire planet as a single market, making minimal/no effort to differentiate between markets, and shoving stuff like diversity down our throats to make it work.

    Well, the answer to that is simple: don’t buy any brand that advertises with negroids.

    • Alex
      Alex says:

      To the Jews, everyone else are goyim, animals to be used and exploited. So yes, the rest of the world is indeed the same to them.

      WE
      ARE ALL
      PALESTINIANS

    • Barkingmad
      Barkingmad says:

      “Poland can be modeled by Blacks despite Blacks being 0.02% of the Polish population.”

      Well, for heaven’s sake, if it’s all about saving money by having the same models everywhere, they could just as soon have white models everywhere. OK for Polax to see black models but wrong for minority blax in the USA to see whites?

  5. Emil
    Emil says:

    https://www.breitbart.com/europe/2026/06/27/you-lost-leftist-french-lawmaker-celebrates-demographic-decline-of-white-population/
    “You have lost the racist ideological battle. Today, one in three French people is already linked to immigration,” she celebrated, according to Le Journal du Dimanche.

    The deputy accused the populist National Rally party of Marine Le Pen and the conservative Union of the Right for the Republic (UDR) party of Éric Ciotti of seeking to protect the ” so-called native French” population, which she equated to “white French people”.

    Guetté further claimed that the anti-fraud legislation was merely intended to “throw obstacles” in front of migrants who wish to “build their lives in our country, get married, start a family”, and take part in “today’s citizenship.”

    https://www.news.com.au/lifestyle/parenting/babies/my-bloodline-ends-with-me-why-feminist-childfree-icon-wants-fewer-white-babies-and-more-refugees/news-story/d03e483bafb18e26b9482c4581344b87

    I sent her the following message:

    Subject: to the heart of the wonderful self-eliminator Verena

    Dearest, most gracious “Eternal Fraulein” Brunschweiger!

    As I am a great admirer and supporter of your intention to end your bloodline, I would be overjoyed to learn that you have chosen the same path to rid the earth of yourself as once your borderline personality “compatriotess” Jennifer Nitsch.

    Even more than that: I would even beg you on my knees for this favor, for you are currently my absolute “childless feminist top star”! With the best of hopes and wishes for the prompt and decisive realization of this, I send you my warmest regards!

  6. Frank
    Frank says:

    People who are at the core of ‘packing them in,’ the constant call for housing propaganda, is they are not at all virtuous.
    They couldn’t care less about the common person, in fact quite the opposite.
    The first thing they do when they come into town, is to attack everything, every building, every little club, every employment of the local person.
    They get the useful idiots on board by appealing to their virtue, but only support help when the somalis roll in – then it’s all hands on deck to do anything for them, make endless excuses for their crimes, mobbing every meeting with disruptive utterances, and repeating the refrain ‘White people do it too’ whenever a Somali commits an unsocial act.
    -no one (sans a long forgotten version of Trumpstein) is concerned with West Virginia, the poorest state

  7. Tim
    Tim says:

    Translation of the Russian transcript:

    “This video is the talk of the whole of Britain. On one of the buses, there was only one white, native-born Briton. He huddled at the very back of the bus and hid under his hood. The video was posted on social media with the caption: ‘The last surviving Briton.’ Ah.”

    https://www.youtube.com/shorts/-Evmt7JmrE8

    • Tim
      Tim says:

      Regardless of whether humans ever actually went to the Moon or not (I definitely lean toward the latter), one phrase has remained etched in our collective memory: “Houston, we have a problem!”

      It was apparently meant to illustrate just how “unimaginably far out in space” these astronauts were. But who do you turn to when all of Europe and America are overrun by “alien” invaders?

      • Alex
        Alex says:

        Sigh. Look, this site is on a solid scientific footing, from the research of Professor Kevin MacDonald. Let’s not crap up the waters with the idiotic “we never went to the Moon” nonsense.

        Crew-cut, slide-rule-wearing, took-calculus-in-high-school white engineers and scientists got us to the moon, a fair number of them refugees from Europe.

        It’s like saying the Internet isn’t real. There are and were facilities, there’s recorded communications, there’s the equipment all through the surplus market even now, there are first hand accounts.

        What next, the atom bomb wasn’t/isn’t real?

  8. Nanda Aye
    Nanda Aye says:

    The single and ONLY reason for the Great Replacement is that this is what organized jewry DEMANDS to make their group feel safe and “comfortable.” It is that simple. It’s not because of a “labor shortage.” As if the ENTIRE western world suddenly developed a labor shortage. It’s not because of “low birth rates.” No….white genocide has been engineered by organized jewry in order to displace/replace the white majorities worldwide to avert another “holocaust,” because jews loathe and fear white/European/Christian people. This is the actual truth.

    • Nicholas Seaman
      Nicholas Seaman says:

      @ Nanda Aye
      So speaks the True Believer.
      Every monomaniac has his/her “actual truth” from the Anabaptist to the Zoroastrian.
      There is ONLY ONE reason for other phenomena, from global warming to child autism – ORGANIZED jEWRY. You’re that simple,
      The jEWS can’t wait to fill Europe with anti-Israel anti-Semites from the Muslim world and the Global South.

      • Nanda Aye
        Nanda Aye says:

        Actually, you lowlife POS, it is common knowledge that jewish groups have ENGINEERED the Muslim invasion of Europe and the west. Countless clips on Youtube of wild eyed crazy jewish crews waiting right at the beach to welcome Muslim invaders. The HIAS is one such group though such groups number in the hundreds. And the jewish owned media all throughout the west labels whites who object to the invasion as “racists.”

        • Nicholas Seaman
          Nicholas Seaman says:

          I do not disagree with much of what you say, but describing me as shit is not an argument. There are non-Jews who want immigrants in Europe. Jews have always preferred multi-cultural societies to nationalist environments, for obvious reasons, but are recently split over anti-Jewish immigrants coming in Europe. See e.g. Gatestone Institute, Heritage Foundation, Henry Jackson Society, Bat Yeor, “Tommy Robinson”‘s Sponsors & Funders, etc.
          Now answer my question: what is the benefit to Israel to have Europe filled with fanatical anti-Zionists from the non-white world?

          • Frank
            Frank says:

            You’re seeing it now, in the media and in these articles.
            Eutopeans are fighting amongst themselves over the flood ofvarious peples.
            Israel, meanwhile is running the board.
            You cannot be sincere, you cannot have not noticed this.

          • Pat Kittle
            Pat Kittle says:

            You “do not disagree with much of what [Nanda Aye] say[s]” — Nanda says “jewish groups have ENGINEERED the Muslim invasion of Europe and the west” and cites blatant examples.

            You then ask Nanda “what is the benefit to Israel… ?”
            Ask the “jewish groups.”

            Do get back to us with their answer.

          • Bernard Fisk Wellington IV
            Bernard Fisk Wellington IV says:

            You don’t get it. Organized jewry regards white/European/Christian people as the most dangerous, not Muslims. Notice that the jewish owned media demonizes WHITES and encourages violence against WHITES. The Jewish instigated wars in the ME bring a double bonus; all of Israel’s neighboring countries have been wrecked causing the “refugee” invasion of Europe ( Jews demand that whites accept refugees, and refugees rape and kill whites) this is a win/win for the Jews. And they don’t even care if a few of their own get taken out as collateral damage. McDonald, in the CofC, mentions the Jews’ fanatical devotion to massive third world immigration, because they see the nation wrecking as a great way to disempower white people forever.

    • Alex
      Alex says:

      Another Noticer, welcome!

      Yep, the Jews even say it themselves, essentially not in these terms but the goyim won’t notice the Jews taking over their town’s banks or newspapers or bringing in drugs if the Jews import a lot of hostile blacks etc. and the goyim are more worried day-to-day about being r@ped or killed.

      You can find it in the Jews’ own writings, plus the saying they bandy about about an old dying man – the man’s ethnicity differs, maybe Armenian or something – telling his son, “Take care of the Jews!” and when the son asks why, the old man says something like “When they get done with the Jews, they’ll come after US!”.

  9. Gnome Chompsky
    Gnome Chompsky says:

    Interesting article and many comments. The government of Nigeria, the most overpopulated sub-Saharan nation, and largely depending on food aid to keep its overpopulation going, passed a law some years ago, banning European faces from appearing in advertising.

  10. StopWhiteGenocide
    StopWhiteGenocide says:

    The fact of the matter is this: we who oppose the Great Replacement must organize and be ready to give our lives, or our people will lose everything.

  11. Franz
    Franz says:

    “Germany is no longer Germany,” but rather the “land of (not only, but also racial) confusion.” Half of the players are Black and brown “individuals.”

    https://www.mirror.co.uk/sport/football/news/germany-world-cup-penalties-reaction-37364935

    https://en.wikipedia.org/wiki/Germany_national_football_team#Current_squad

    Just as Spaniard Tonitrus says in the Rumble video: “Teams” like these, which are an insult to the countries they supposedly “represent,” should be permanently disqualified!

    https://www.euronews.com/my-europe/2026/06/30/chancellor-merz-sparks-confusion-with-x-post-on-world-cup-exit

  12. Nicholas Seaman
    Nicholas Seaman says:

    Eric Cortellessa in “The Times of Israel”, June 30, asks Why US pro-Israel groups are funding “Tommy Robinson” (online). So do I, though I am not Jewish. Is that the insincere question of a “lowlife”? I am against non-white mass-settlement in the UK and western countries whoever else supports or opposes it.

  13. Nicholas Seaman
    Nicholas Seaman says:

    @ Pat Kittle & other blinkered monomaniacs
    What was “good for the Jews” at one period is not the same at a later period; e.g. Soviet Communism and then Israeli Zionism. So also “antisemitic” immigrants from the Near East and Global South, with political leverage being exercised against Netanyahu, Holocaust Propaganda, Arms for Israel, etc.
    Ask why “Jewish groups” like the Middle East Forum, David Horowitz Freedom Center, Pamela Geller/SIOE, Gates of Vienna Jewish supporters, etc, attack multicultural wokery and fund anti-immigrant protests.

    • Pat Kittle
      Pat Kittle says:

      Nicholas Seaman:

      Jews commonly debate whether open Western borders are good for the Jews (not the goyim).

      Generally speaking, Right-wing Jews create highly-traumatized refugees.

      Left-wing Jews demand we take them all in.

      No, not all Jews, honest Jews have my respect. I write in a Jew (Ron Unz) for US President.

      A fair test of Jewish integrity — does a Jew unconditionally favor free inquiry into the Official Jewish Version of WWII (including the alleged “Holocaust”?

      The response (or non-response) to that fair question speaks volumes.

      Care to respond, regardless of whether you’re actually Jewish?

      • Nicholas Seaman
        Nicholas Seaman says:

        Although I am not in fact Jewish by descent, religion or association, I shall attempt some response to your question. The “Holocaust” is a complex mixture of fact and fiction, whose “denial” is significantly but widely regarded as indecent or sacrilegious, and as a crime in several countries. A “Gentile” who questions it can incur some risks, and a Jew who even suggests that some of it might be open to question faces huge antagonism from his own people who not only assume, like most others including historians that it is massively supported by evidence, but also feel it central to their culture and concerns. Other “genocides” from the Mongol invasions to the Armenian “massacres”, the Gulag totals to Mao’s Wenhua Dageming, can be discussed freely, but not this one.
        The Appendix to Gerald Reitlinger’s “Final Solution” contained “revisionist” comment, and Yad Vashem has openly complained about the incredibility of a huge proportion of “memoirs”, which were also disparaged by Samuel Gringauz (JSS, January 1950). I think Ron Unz started his Review precisely because of Holocaust scepticism. Jews “in denial” have included Josef Ginsburg and Moshe Ayre Friedman. Arno Mayer, Alfred Lilienthal and especially David Cole burned their fingers over this matter. The Jewish media was furious with itself over accepting frauds like “Wilkomirksi” and “Defonesca”. I can’t help any further with this, except to say that, although millions were not and could not have been gassed or cremated, the NS leadership regarded the Jews as a “racial enemy”, brutally imprisoned many and “liquidated” more than a few.

        • Pat Kittle
          Pat Kittle says:

          I asked you:

          Do you unconditionally favor free inquiry into the Official Jewish Version of WWII (including the alleged “Holocaust”?

          Not all questions can be answered “Yes” or “No” — this one can.

          We all know Hasbara (Jew propagandists) lie about anything, including their identity, and they bullshit their way around embarrassing questions.

          Thank you for providing a textbook example.

          • Nicholas Seaman
            Nicholas Seaman says:

            Yes, I welcome unconditional free enquiry into the “Holocaust” 1933-45 and its effects 1945-2026. I would include all Barnes Review publications and all Holocaust Controversies posts. A major effort for the genuinely objective.

          • Nicholas Seaman
            Nicholas Seaman says:

            I was asked about Jews (not others) who took a critical view of the “Holocaust” dogmas, and noted those I could find. Have a look at Graf & Montoriol, “Holocaust Revisionism – The Arguments” (HRP 2007) page 219.
            Sensible revisionist sites easily accessed online include CODOH, IHR & Rudolf’s encyclopaedia. I checked my own library and found that “denialist” books are equal in number to “orthodox” volumes: the latter include the Oxford Holocaust Handbook (with a pathetic and evasive chapter by Lipstadt), Herf, Dawidowicz, Poliakov, Cesarani, and R.J.Evans. The others include App, two early reports by Rassinier, Butz, Garaudy, Peter Winter, and three print studies by Mattogno. Irving’s biography of Goebbels doesn’t fit either group. Pseudonymous Hasbara trolls are less likely to post “Holocaust Denial” on anti-Jewish sites like TOO than items demanding a “real” Holocaust.

  14. Englishman
    Englishman says:

    @ Pat Kittle
    Re Wikipedia.
    The ADL accused its Editors of colluding in anti-Israel bias (Zev Stub, Times of Israel, March 18, 2025) on-line.
    No pleasing some people.

  15. Englishman
    Englishman says:

    @ Pat Kittle
    PS. Jewish News Syndicate, “Wikipedia bans co-founder….”, The Jewish Chronicle (London), July 3. 2026.

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