The Great Replacement in Globalist Advertising

The “Great Replacement” in referring to mass third world immigration into historically White nations, has gained wide currency among those who are called by certain types of journalists and academics “far right conspiracy theorists.” That the same process is called a similar term — “replacement migration” — by the United Nations (U.N.) might be considered. The U.N. term refers to demographic trends mainly in European states, of depopulation through below replacement birth rates. This the U.N. proposes to rectify by encouraging and facilitating migration from states and regions with burgeoning population growth rates to compensate for unsustainable aging populations.[i] To achieve this “replacement migration” numerous social control mechanisms are recommended by the U.N.

Whether one calls this a “conspiracy” or a “process” in the development of economic globalisation, the aims and results are the same. Indeed, the U.N. calls its “replacement migration” initiative “part of the larger globalization process taking place throughout the world, influencing the economic, political and cultural character of both sending and receiving countries”.[ii]

U.N. Global Migration Compact

The U.N. Global Migration Compact, by which signatory states subject themselves to U.N. “covenants” and “declarations” which usually become state laws, advocates “replacement migration” as part of the globalisation process, stating: “We learned that migration is a defining feature of our globalized world, connecting societies within and across all regions, making us all countries of origin, transit and destination”.[iii] The aim is stated to be a globalised labour market.[iv]

Objective 17 of the U.N. Global Migration Compact aims at the remoulding of the attitudes of those in (White) states being pressured into accepting “replacement migration” : “We commit to eliminate all forms of discrimination, condemn and counter expressions, acts and manifestations of racism, racial discrimination, violence, xenophobia and related intolerance against all migrants in conformity with international human rights law”.[v] Paragraph (c) of this section states that the news media should be utilised for purposes of indoctrination, by using standardised reporting. That is to say, all news media parrot the same party-line:

Promote independent, objective and quality reporting of media outlets, including internet based information, including by sensitizing and educating media professionals on migration-related issues and terminology, investing in ethical reporting standards and advertising, and stopping allocation of public funding or material support to media outlets that systematically promote intolerance, xenophobia, racism and other forms of discrimination towards migrants, in full respect for the freedom of the media.[vi]

Despite the double-speak allusions to “objective and quality reporting”, the news media are assigned by the U.N. an overtly propagandistic role. Any protest against globalist agendas is described with loaded trigger-words: “intolerance, xenophobia, racism”. And despite the reality that such inflammatory charges are obviously intended to stifle serious debate on migration and despite urging the cessation of financial support for dissident media, the UN claims that it has “full respect for the freedom of the media”.

Role of global advertising: “diverse casting”

While the role of the mass news media has become blatant in the promotion of globalist migration policies and the demonisation of its critics, increasingly apparent as part of the same globalisation process is the role of commercial advertising. The above cited passage from the U.N. Global Migration Compact refers in passing to the role of advertising, alluding to “investing in ethical reporting standards and advertising”.

If you have wondered why there has in the last few years been what appears to be a sudden increase in the multicultural content of advertising, this part of the globalisation process is called “diverse casting”. The advertising industry has established guidelines for implementing the globalisation agenda.

The Commercial Communications Council Aotearoa New Zealand (Comms Council), representing “advertising & communications agencies”,[vii] sets out an ideologically-driven agenda for “diversity and inclusion” in a 2025 draft paper for production companies.[viii] Of course, this is presented in idealistic terms. However, it is following the recommendations of globalist think tanks such as the World Advertising Research Center (WARC)[ix] which exist to drive profits for clients. However one might dress up globalist agendas in lofty-worded idealism, the bottom line is that of profit maximisation. A report published by WARC in 2021 states, “In not bringing more diverse casting to ads, brands are missing the opportunity to connect with diverse audiences and forgoing hundreds of millions of dollars in business opportunities.” Apparently, research shows that Whites are even more receptive to such diversity in advertising than “people of color”. “Not only is there no downside to casting BIPOC (Black, Indigenous and People of Color) individuals in ads, Caucasians respond more favorably to these ads than non-Caucasians, research from Canada shows.”[x] One might conjecture that if this is correct, then Whites (or at least White Canadians) have plumbed the depths of self-loathing, but so long as they act as good consumers in a globalised labour and market place all is well.

[i] K. R. Bolton, “United Nations Global Migration Compact” Origins & Aims,” Arktos Journal, January 7 2019, https://arktos.com/2019/01/07/united-nations-global-migration/

[ii] “Replacement Migration, Is It a Solution to Declining and Ageing Populations?” (Population Division, Department of Economic and Social Affairs, United Nations Secretariat, 2001), “Conclusions & Implications”, ibid.

[iii] “Global Compact for Safe, Orderly and Regular Migration,” (Section 10) July 11, 2018, https://refugeesmigrants.un.org/sites/default/files/180711_final_draft_0.pdf

[iv] Ibid., “Objective 5: Enhance availability and flexibility of pathways for regular migration,” p. 11.

[v] “Global Compact for Safe, Order, Inclusion and Representation and Regular Migration,” Ibid., ‘Objective 17 (33): Eliminate all forms of discrimination and promote evidence-based public discourse to shape perceptions of migration’, p. 24.

[vi] Ibid., 17. 33 (c), p. 24.

[vii] Comms Council, “About Us”, https://commscouncil.nz/about

[viii] “Diversity, Inclusion and Representation: Production Companies,” draft document, (2025), https://commscouncil.nz/hubfs/20679192/He%20Tangata/Inclusion%20%26%20Representation.pdf

[ix] WARC, “About Us”, https://www.warc.com/about

[x] Neuroscience shows value of proactively diverse casting, WARC  (2021), https://www.warc.com/newsandopinion/news/neuroscience-shows-value-of-proactively-diverse-casting/en-gb/44545