Kevin MacDonald’s work on the concept of “implicit whiteness” in his essay “Psychology and White Ethnocentrism” (acacdemic version) is a major breakthrough for White Nationalism. Ethnocentrism—usually stigmatized as “xenophobia” and “racism”— is a preference to be around genetically similar people. Anti-ethnocentrism—a preference for people unlike ourselves—is sold today as “diversity,” the secret ingredient that adds “strength” wherever it is found.

According to MacDonald, ethnocentrism is a natural phenomenon, hard-wired into the oldest and deepest levels of the brain. Anti-ethnocentrism, however, exists as a conscious moral conviction. From a psychological point of view, therefore, anti-ethnocentrism is relatively superficial, even though it currently dominates our culture and politics. Read more