Operation Excalibur: Back to Church, Bucko! Part 1
Then, He said to them, “But now…he who has no sword, let him sell his garment and buy one.” (Luke 22:36)
“Talk is for lovers. I need a sword to be king!” Excalibur Opening Scene (Battle of the Knights) 1981
Setting the Scene
Images of Excalibur, King Arthur’s legendary sword, typically mirror the mythic iconography of the Christian Cross. Note the cosmic aura surrounding the gleaming hilt of the sword in the stone on the cover of my book, Dissident Dispatches. Its mysterious magnetism beckons the man of destiny. Only a true hero, uniquely possessed of the strength to pull the fearsome blade from the rock of ages, will be endowed with the sacred majesty of kingship. Excalibur was a fearsome weapon, striking down the king’s enemies in a spiritual struggle between good and evil. Of course, as a figment of literary imagination, Excalibur is more useful as an instrument of psychological or cultural rather than physical warfare. Accordingly, like any other popular meme, it can be deployed in cyberspace by any number of combatants, for fun or in deadly earnest.
On the Alt Right, the most famous, politically effective meme has been the seemingly innocuous cartoon image of Pepe the Frog. Amidst the tumult and confusion of the Trump campaign, Pepe helped the Alt Right movement sort out amused friends from outraged enemies. The sorting process was a two-way street, however. As part of the wider push by corporate and political wire-pullers to de-platform the Alt Right, the powerful Jewish activist organization, the Anti-Defamation League conducted a concerted, well-funded campaign of its own to brand Pepe memes as anti-Semitic and racist “hate speech”. The goal was to outlaw reproduction of the Pepe meme by Alt Right publishers, broadcasters, and bloggers. The tool chosen to achieve that outcome was copyright law. Simply for featuring Bishop Pepe on the cover of a book, Arktos Media, already well-known as a dissident right publisher, found itself the target of legal action organized by the ADL.
The response was both unexpected and disproportionate. Bishop Pepe triggered determined, well-resourced, and crafty enemies. The frog cartoon cover art was quickly leveraged into a credible threat to the survival of Arktos Media. In its campaign against Alt Right Pepe , the ADL had enlisted Matt Furie, a cartoonist who had drawn a primitive Pepe in a comic book, more than ten years ago. In the meantime, thousands of green frog images had appeared on the internet and IRL during the meme wars of 2015–2016. The ADL supported Furie in his claim to copyright ownership and hence all profits derived from the commercial use of Pepe the Frog memes. A major corporate law firm was engaged (putatively pro bono publico) to enforce Furie’s putative proprietary interest in Pepe against all the world. In practice, only parties associated in some way with the Alt Right or the Trump campaign received notices to cease and desist their use of Pepe memes and to hand over to Matt Furie any profits they may have earned therefrom. In their letter to Arktos, Furie’s lawyers threatened substantial legal and commercial penalties should the publisher not capitulate to this demand. Read more