“The three most useless things in the world are you and the Pope’s balls.” That’s a typically inventive and obscene Australian insult. But it raises an interesting question: What are the three most useful things in the world? I’d say good candidates would be Sydney Sweeney’s blonde hair and big breasts.[1] Those three things have proved very useful in boosting sales and subscriptions for American Eagle and Novig, the Jewish-owned clothing and sports-gambling companies whose Sweeney adverts have cashed in by creating controversy.

Blonde, blue-eyed S.S.: the Jew-approved shiksa Sydney Sweeney (image from Wikipedia)

The blonde hair and big breasts have also been very useful for Sydney Sweeney herself, of course. They’ve made her famous around the world at a speed and scale that don’t seem natural to me. The big-breasted blue-eyed blonde is being boosted very hard. And it doesn’t seem natural. Or should I say “doesn’t seem organic”? No, I don’t think I should. I don’t like the trend for saying “organic” when “natural” is the more natural word. And Sydney Sweeney’s rise to fame is definitely organic in one sense, because it’s her organs that make her so appealing. Her big breasts, obviously, and her blue eyes, but less obviously her uterus and other internal organs whose good health is signalled by her glossy hair, glowing skin, plump lips, and curve-creating body-fat. In other words, Sydney Sweeney’s organic appeal is that she is a fertile young woman. More precisely, she’s a fertile young White woman.

Big-breasted blonde shiksa in the 1950s, big-breasted blonde shiksa in the 2020s: Marilyn Monroe and Sydney Sweeney (Images from Wikipedia and MovieWeb)

And that interests me a lot, because one thing is certain about the rise of this big-breasted blue-eyed blonde to world-wide fame. It wouldn’t be happening if Jews didn’t like it. She must be jew-seful — “useful to Jews” — in significant ways. And that’s very interesting, because Sydney Sweeney is a paradigmatic shiksa, which is the Yiddish word for “gentile female,” particularly one whom Jewish men lust after. Sweeney is blonde, busty and beautiful, but not obviously overburdened with brains. Her appeal is organic, not intellectual. She’s a lot like that earlier busty blonde shiksa Marilyn Monroe, who reportedly greeted her rise to fame with these relieved words: “I’ll never have to suck another Jewish cock again!” (See “Marilyn and the Jews.”) Then as now, Hollywood was controlled by Jews and those Jews preyed on shiksas. As she sought acting jobs and fame, Monroe had to give sexual favors to Jewish gatekeepers.

Blonde beauty, Black bloat

Then she became the supreme exemplar of a “blonde bombshell.” That’s a very old-fashioned term nowadays, because nowadays we’re not supposed to celebrate the beauty and power of blondeness. No, it’s Black and Brown that are beautiful now: blonde bombshells like Marilyn Monroe and Jayne Mansfield should be things of the ever-more distant past. But they aren’t: Sydney Sweeney is a blonde bombshell of the twenty-first century. She isn’t called that, but that’s what she is. She also demonstrates that there’s a shift in popular culture from the pygocentric back to the mastocentric: from the Black preference for buttocks back to the White preference for breasts.[2] Blonde and big-breasted Sydney Sweeney has eclipsed the dark-haired and big-buttocked Kardashians.

“My jeans are blue”: Why did Jews not object to Sydney Sweeney’s blonde blugenics?

This shift towards blondeness and breastiness wouldn’t be happening if Jews didn’t like it, so I’m interested in why Jews aren’t objecting. The question gets particularly interesting when you consider the big bang created by Sweeney last year in her advert for the clothing-company American Eagle, whose owner is a Jew called Jay Schottenstein. The punning tag-line of the advert was “Sydney Sweeney has good jeans,” which was a deliberately ambiguous reference to not just her blue jeans but also her blue-eyed beauty. It was obviously designed to stoke controversy and boost profits. Controversy duly arrived as leftists complained about “white supremacy,” “Nazi symbolism,” “racism,” and the promotion of “eugenics.” But no-one was more helpful to Gap’s bottom-line than a big-bottomed Black female “influencer” called Ivernon2000. She provided the perfect contrast between blonde beauty and Black bloat by photographing herself flipping off a giant poster of Sweeney in Times Square. Ivernon2000’s sub-Saharan steatopygia was on full display. She also provided this commentary:

Black bloat versus Blonde beauty: Ivernon2000 flips off a giant poster of Sydney Sweeney

Look what I found in Times Square. A double middle finger to American Eagle’s ‘Good Jeans’ ad. Sydney Sweeney ain’t the blueprint *tongue pop.*”

Let me tell you who has amazing genes. Black people have great genes.

Indigenous humans have amazing genes. Queer folks have the best genes.

Humans who have disabilities have boomin’ genes. Womxn have super-de-duper genes! […]

Black womxn have good genes. We’re the blueprint. Remember that, you ash filled buckets [!! and finishing with a bit of anti-White hate]. (“Influencer Slammed For Flipping Off Sydney Sweeney Ad, Making “Racist” Commentary In Viral Post,” AOL.com, 7^th August 2025)

Black baldness versus Blonde beauty: Another jealous and ugly Black, Cynthia Erivo, objects to Sweeney’s “good jeans” advert

That was very good publicity for American Eagle and its owner Jay Schottenstein (born c. 1954), who is Jewish. But why would a Jew like Schottenstein want to celebrate the “good jeans” of a blue-eyed blonde beauty whose initials are S.S.? Why would the heavily Jewish advertising industry want to design a campaign like that? And to follow it up with a campaign for the sports-gambling company Novig, whose owner is the Jew Jacob Fortinsky, that is again based on the blue-eyed blonde beauty whose initials are S.S.? If Jews had wanted to crush that “good jeans” campaign and cancel Sydney Sweeney’s career, they could easily have done so. They didn’t. Instead, they allowed the campaign to make Sweeney even richer and even more famous. And she had risen to fame on Jewish lechery: the Jew Sam Levinson oversaw the TV-show Euphoria, based on an Israeli mini-series and featuring Sweeney as a fetish-performer infantilizing on the porn-site Only Fans. Later, she became the shiksa fiancée of a wealthy Jewish media mogul called Scooter Braun, just as Marilyn Monroe became the shiksa wife of a famous Jewish playwright called Arthur Miller.

Sweeney Bod

Monroe divorced Miller in 1961 and was dead the following year at the age of 36. Probably she committed suicide, possibly she was murdered. Either way, I hope Sydney Sweeney isn’t killed by fame so young. I’m happy to say I don’t think she will be, because she seems much more level-headed and much less fragile than Monroe. But she doesn’t seem more beautiful than Monroe (or than Monroe with her make-up on, at least). In fact, I don’t think Sweeney is beautiful at all. She has an attractive body and breasts, yes, but her face is not beautiful or perhaps even pretty. She’s slightly crossed-eyed, for one thing. She isn’t a goddess, she’s a girl next-door. And that adds to the interest of the way her blondness and big breasts have been boosted to world-wide fame. This hasn’t merely happened without Jewish objections: it must have happened with Jewish approval. Indeed, it may even have happened under direct Jewish orders.

Red hair and pale skin are also “white-coded”: the American actress Sadie Sink in another White-boosting advert for a Jewish company (image from theImpression)

So why? Why has a fertile blue-eyed blonde shiksa been allowed to become world-famous as a paradigm of sexual appeal? I’d suggest it’s part of something I’ve written about before at the Occidental Observer: a significant shift among some powerful Jews since the Hamas attacks on Israel in October 2023. As they watched non-Whites flood the streets of New York, London and Paris in solidarity with Palestinians, not with Israelis, those powerful Jews belatedly realized that the mud-flood — mass migration by non-Whites from the Third World into the West — is not so good for Jews after all. Non-White migrants have caused huge harm to Whites, as intended, but they haven’t become staunch allies of Jews, as also intended. Accordingly, a significant number of powerful Jews have turned against the promotion of non-Whites and begun to support “far right” parties like Reform in Britain and the National Rally in France.

A blue-eyed Jew

I’d suggest that the boosting of the blue-eyed blonde Sydney Sweeney is part of this ostensibly pro-White movement by powerful Jews. But in a sense Jews have never ceased to be “pro-White.” As I pointed out in my article “Efface the Facts,” you could regard elite Ashkenazi Jews as “white supremacists,” because they clearly accept pale skin and goyish features as the ideal both in Israel and in the Jewish Diaspora. In Israel, dark-skinned Mizrahi Jews from Arab countries still complain that David Ben-Gurion, the Ashkenazi who was Israel’s founder and first prime minister, “didn’t want them” in the country. Ben-Gurion worried that Mizrahi children would “descend to the level of Arab children” and claimed that “in the past few hundred of years the Jews of Europe have led the nation [i.e., Jewish people], in both quantity and quality.” In Britain, a very interesting advert once appeared in the Jewish Chronicle and other Jewish newspapers. It was specifically created for “Jewish Child’s Day” and used an animated image of a boy with pale skin and blue eyes whose face is progressively disfigured by dark bruises. That is why the advert was powerful (if ironic given the Israeli murder, rape and torture [including sexual torture] of Palestinian children): it showed light assailed by darkness. If you changed the words accompanying the images, you could run exactly the same image for “Aryan Child’s Day,” because the boy does not look Jewish.

Blue-eyed purity assailed by evil darkness: an Aryan-esque advert for Jewish Child’s Day in the Jewish Chronicle} (see “Efface the Facts”)

I called that Jewish “glorification of goyification,” borrowing the term goyification from David Cole, the Jewish writer who has discussed the Jewish envy of, and preference for, White features in articles like “Ruth-Bader Ginsburg… Shiksa?.” In my own article, I reached this conclusion:

[T]his [Jewish] glorification and envy of White features can also be accompanied by hatred and a desire to harm Whites. Jews promote mass immigration and race-mixing in part because they feel safer in atomized, culturally and ethnically chaotic societies. But I would also suggest that they promote these things because they like the idea of destroying Whiteness. From the Jewish point of view, it would be a delicious irony if Jews acquired and retained White faces even as Whites lost them thanks to race-mixing. (“Efface the Facts: White Supremacism in the Jewish Community,” The Occidental Observer, 4th January 2019)

That desire to acquire White genes is part of what attracts Jews to shiksas like Sydney Sweeney and Marilyn Monroe. But October 7 may have added another motive to the Jewish promotion of Sweeney. Some Jews are backing Blonde and bucking Black, because they no longer see non-Whites as “natural allies.” But Blaxxing — Black-maxxing — isn’t going away any time soon, as we can see from the Blue Lady of Trafalgar Square in London. Not that any healthy and racially sane White would want to see the Blue Lady, a grotesque statue by the appropriately named Black female sculptor Tschabalala Self. The statue shows a Black woman with giant buttocks performing a sub-Saharan strut in a once-White space. The statue is both pygocentric and Afro-centric. But I think that is all to the good, because I think it emphasizes the ugliness and arrogance of Black supremacism. Set beside sweet Sydney Sweeney’s assets, that bloated Black backside is excellent propaganda for the White cause.

Blue-eyed blonde beauty versus blue-buttocked Black bloat: Sydney Sweeney and the Blue Lady of Trafalgar Square

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[1]  Appropriately enough, “candidate” comes from Latin candidatus, meaning “clothed in white,” from candidus, “shining white.”

[2]  Pygé and mastos are Greek for “buttocks” and “breast,” respectively, so pygocentric means “buttock-centered” and mastocentric means “breast-centered.” Preference for the buttocks is also correlated with lower IQ, preference for the breasts with higher IQ.