Since “cutting the cable” several years ago, I have felt secure behind my own personal immigration wall, free of the barrage of marketing demands and political poltroons upon my time and money. During the Christmas holidays, however, I ventured onto the major networks (NBC, ABC, and CBS) with an external antenna affixed to the TV to satisfy my curiosity of what had been happening in the “real” world since my self-imposed exile.
My attention was immediately attracted to a commercial featuring the Paddington Bear. In the commercial a non-traditional looking Santa is aided by Paddington Brown in sorting Christmas presents for one particular family. At the end, all is well as Santa and Paddington peer through the window at the family enjoying opening presents under the tree in their living room.
The family was composed of the mother, who was an auburn-haired White woman, the father, who was Black, and their mixed-race children, a boy and a girl.
I was not shocked or even surprised at this portrayal of miscegenated merriment, as I naively assumed it was an isolated attempt by the commercial’s creator to appeal to two different segments of the consuming public with one commercial.
I was wrong.
As I continued to watch TV that day, it didn’t take long for the intrusive appeal of the commercials to outweigh that of the programs. There were simply so many of these commercials featuring mixed-race families and couples that I suspected something else was being presented. Read more